LOVICO was created from a simple belief:

Intimacy should be beautiful.
Desire should be respected.
Confidence should feel natural.

Our inspiration comes from the quiet glow of Tokyo nights —
その淡い光 (sono awai hikari) —
and the elegant, understated sensuality found in Japanese aesthetics.

In this city, we discovered a way of seeing the body and desire:
not as something to hide, but something to embrace with grace.
This is where the story of LOVICO begins.